Viral marketing
A product is viral if its core functionality encourages users to invite their friends to become users too. If every new user leads to more than one additional user, it will grow exponentially.
This ideal viral loop should be as quick and frictionless as possible.
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As an engineer, it was hard to not underestimate the importance of distribution. Most of the time when I was thinking about sales, my brain(thoughts) just decides to skip it.
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Similar ideas to Viral marketing
2. Viral engine of growth.
- It's called the viral loop, and its speed is determined by the viral rate.
- The higher this coefficient, the faster the product will gain popularity.
- The viral ratio shows how many more customers each new customer can bring.
- Each of his friends is also a potential c...
Lessons from the conservation of complexity
- How simple something looks is not a reflection of how simple it is to use. If complexity is a constant, then there are trade-offs.
- Things don't always need to be very simple for users. When a product or service is too simple, users can feel robbed of control. We should recognize th...
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