Conform to the social norm: why people follow what other people do
This is a professional note extracted from an online article.
Read more efficiently
Save what inspires you
IDEA EXTRACTED FROM:
People tend to conform to behaviors that are common among other people, even when they know that those people did not make their choices freely, and when the decision does not mirror their own desires.
The idea of the self-categorization theory is that people conform to the norms of certain social groups whenever they have a personal desire to feel like they belong.
It is irrelevant whether a norm reflects people's preference, as long as the behavior is associated with the group.
We follow arbitrary norms that offer no rational reason for us to conform to them. The norms can snowball when we are influenced by people's earlier decisions.
For instance, if we see a packed restaurant next to an empty one, we assume the packed restaurant must be better. It is possible that an initial arbitrary decision by some early restaurant-goers cascaded into one restaurant being popular and the other one not.
Increasingly, social norms are being used to encourage pro-social behavior. They have been successfully used to encourage:
SIMILAR ARTICLES & IDEAS:
It's a cognitive bias that causes people to think or act in a certain manner because they believe that other people are doing the same.
For example, the bandwagon effect might cause...
It serves as a mental shortcut that people instinctively use in order to make a decision quickly.
Specifically, bandwagon cues, which are signs that other people believe something or are doing something, can trigger the thought that “if other people like this, then I should too”.
2 more ideas
Many people are susceptible to follow and be ruled by an authority figure and obey commands that defy logic, reasoning and are also unfair or dangerous to others.
Normally, we utilize the ‘high road’, the main regions of the brain (thoughtfulness and reasoning) before any information reaches the amygdala (region of emotional response).
When a brain reacts due to any kind of threat, the main brain regions are skipped as the ‘low road’ is taken, sending the information directly to the emotional processing region, activating stress, anxiety and fear-based reactions.
one more idea