The self-categorization theory - Deepstash

The self-categorization theory

The idea of the self-categorization theory is that people conform to the norms of certain social groups whenever they have a personal desire to feel like they belong.

It is irrelevant whether a norm reflects people's preference, as long as the behavior is associated with the group.

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christopher_gc

Whenever I have a problem I just sing, then I realize my voice is worse than my problem

The idea is part of this collection:

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