The self-categorization theory
The idea of the self-categorization theory is that people conform to the norms of certain social groups whenever they have a personal desire to feel like they belong.
It is irrelevant whether a norm reflects people's preference, as long as the behavior is associated with the group.
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Conform to the social norm: why people follow what other people do
theconversation.com
5 ideas
·2.66K reads
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Whenever I have a problem I just sing, then I realize my voice is worse than my problem
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