Creation and transformation
Creation is really a transformation. You take raw materials and transform them.
You see the potential of something that is, take your idea and see the possibility of it becoming something else.
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Factor 3: Raw Materials
You need to have the physical resources, or raw materials, available to be able to innovate. Raw materials are often something that holds startups back in terms of speed.
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The Method For Producing Ideas
All ideas follow a five-step process:
- The gathering of raw materials—both the materials of your immediate problem and the materials which come from a constant enrichment of your store of general knowledge.
- The working over of these materials in...
Seeing before creating
You, as the creator, have a vision you have to pursue. You can't see what you're creating, only the materials.
You have to see the elements and bring them together. You connect them to see the spark of creation.
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