Learn more about product with this collection
How to analyze churn data and make data-driven decisions
The importance of customer feedback
How to improve customer experience
What does that look like in the context of the user journey? For a ride-sharing app with a simple user journey, it might look like this:
Aha moments are emotional and impactful, creating a powerful impression that keeps users coming back for more. Ideally, your aha moment should happen the first time users try your product—usually during onboarding .
The aha moment is a moment of sudden insight or discovery. In software, it’s the pivotal moment when a new user first realizes the value of your product and why they need it.
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Signup forms, multiple tabs, installs, tutorial videos—the more work you make a user put in before they hit their “aha,” the less likely it is that they’ll stick around for it. If you can get users to their aha moment before requiring them to enter credit card info, agree to Terms of Service, or ...
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That moment things click—when a user realizes that they can truly benefit from your app—is their aha moment. Sometimes users actively realize this moment, while others experience it more subconsciously. Either way, the aha moment is the switch that turns an evaluating user into an activated user....
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Knowing which actions or events in your product trigger aha moments allows you to create more tailored onboarding experiences for different types of users.
For example, Duolingo asks the user to choose if he's new to the language or if he knows some.
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Use tooltips to point users where you want them to go, leading them directly to your aha moment with a step-by-step breakdown of what to do. Instead of telling users what to do via a boring guide or video, tooltips show users exactly how to get to their goals. When new users...
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CURATED FROM
appcues.com
6 ideas
·101 reads
IDEAS CURATED BY
Great ideas on how to start with the aha moment. Spoiler alert: Add it in onboarding
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Early stages of product design are when you should take stock of the features that didn't make it into your minimum viable product and store them away for later.
You should decide at the...
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