What is an Aha moment

What does that look like in the context of the user journey? For a ride-sharing app with a simple user journey, it might look like this:

Aha moments are emotional and impactful, creating a powerful impression that keeps users coming back for more. Ideally, your aha moment should happen the first time users try your product—usually during onboarding .

The aha moment is a moment of sudden insight or discovery. In software, it’s the pivotal moment when a new user first realizes the value of your product and why they need it.