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The aha moment guide: How to find, optimize, and design for your product
appcues.com
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Great ideas on how to start with the aha moment. Spoiler alert: Add it in onboarding
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First, we imagine an existing solution for the opportunity. We map users and write the steps they need to do in the solution sequentially over time (e.g. User comes to create content -> Users opens the editing mode -> User edits content -> User publishes content)
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