Over the past 12 years, Chris Anderson has had a ringside seat, listening to many hundreds of amazing TED speakers. He’s helped them prepare their talks for prime time, and learned directly from them the secrets of what makes for a great talk.
And even though these speakers and their topics all seem completely different, they actually do have one key common ingredient. And it’s this: Your number one task as a speaker is to transfer into your listeners’ minds an extraordinary gift - a strange and beautiful object that we call an idea.
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There's no single formula for a great talk, but there is a secret ingredient that all the best ones have in common. TED curator Chris Anderson shares this secret - along with four ways to make it work for us.
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