Your vocabulary can lead either to success or failure

It makes sense if you think about how, without realizing it, we all use set phrases, unaware of how they shape the way we think and look at reality. If you change the way you talk about reality, you might also be able to change your life.

Bernard Roth, professor of engineering at Stanford University and academic director of the Hasso-Plattner Institute of Design, wrote a book called "The Achievement Habit". It talks about different linguistic formulas that lead to either success or failure.