Through a series of experiments, it was discovered that despite the temptation to be selfish, most people show selflessness.This is particularly true when subjects were forced to make their decision under time pressure; people are prone to cooperation when they rely more on intuition.

Our default mode

These models represent collections of individual people described by computer algorithms that capture a specific set of traits, such as a tendency to cooperate or not.<ul><li>You can give them new personalities to see how they would behave.</li><li>You can observe social processes in action.</li><li>You can observe time scales, from seconds to generations.</li><li>You can watch the spread of certain behaviors throughout a population and you can see how certain behaviors influence other behaviors.</li></ul>The patterns that emerge can tell you things about large-scale social interaction that lab experiments and real people never could.

The Sims computer simulation

In many situations, people are rewarded for backstabbing and ladder climbing.In order to encourage cooperation where cooperation isn't the norm, companies might offer bonuses and recognition for cooperative behavior. Encouraging people to make decisions quickly can also bring out their better behavior.

Encouraging cooperation

Most of the psychological theories are verbal, but words can be imprecise. If "cooperation is intuitive", it needs to state when. And what does "intuitive" mean?In order to solve this, computer simulations of society were developed.

Creating quantitative models

Our intuitions are not fixed at birth. We develop social rules of thumb for interpersonal behavior based on the interactions we have. Change those interactions, and you change behavior.

Getting people to cooperate more

Psychologists do not understand human moral behavior, because it seldom makes any logical sense.Using moral philosophy and psychology, biology, economics, mathematics, and computer science, scientists are trying to study how morality operates in the real world.

Understanding morality

There seems to be evolutionary logic to the human ability to cooperate but adjust if necessary. To trust, but verify. We generally collaborate with other people because it benefits us. Our rational minds let us work out when we might occasionally gain by acting selfishly instead.

The human instinct to cooperate

Many people cheat on taxes-no mystery there. But many people don't, even if they wouldn't be caught-now, that's weird. Or is it? Psychologists are deeply perplexed by human moral behavior, because it often doesn't seem to make any logical sense. You might think that we should just be grateful for it.