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Break The Rules

Break The Rules

You are where you are because you challenged a convention, did something in an unexpected way or created something new. Know your end goal, and craft your image around it. From there, you can determine which rules were made to be broken, and how you will bend them in your favour.

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How Elon Musk Breaks The Rules

How Elon Musk Breaks The Rules

Elon Musk is one of the most influential people in the world, but his success is a result of deliberately subverting norms and challenging expectations.

Though financial resources differ greatly among entrepreneurs, a calculated media strategy is something every entrepreneur can add to thei...

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303 reads

Strategy 1: Pour Gasoline on The Fire

Strategy 1: Pour Gasoline on The Fire

In the heat of the dot-com boom, Musk invited the cameras to get a first-hand look at his success.

Although it was difficult for the public to understand the inner workings of Silicon Valley and VC money, Musk created an instantly recognizable icon in his sports car.

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304 reads

Strategy 2: Make Your Business Personal

Strategy 2: Make Your Business Personal

  • In his early ventures, Musk lost control of his own companies
  • With Zip2, his investors appointed a more experienced leader, Richard Sorkin, to position the company for an acquisition
  • After his second company, X.com, became PayPal, he was again fired from his role as CEO while...

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289 reads

Strategy 4: Ignore Your Lane

Strategy 4: Ignore Your Lane

Entrepreneurs know that the key to success is to stay laser-focused on their goals and objectives. Yet while Musk is so busy that he sleeps on an uncomfortable couch at the office, he always has time for the spotlight.

With the exception of Bill Nye, most scientists aren't drawn to the big ...

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218 reads

Strategy 5: Say What's on Your Mind

Strategy 5: Say What's on Your Mind

As an entrepreneur, remember that everything you post is a reflection of you and your business.

When Musk posts nerdy memes, he's affirming that he's a part of a subculture that many of his customers associate with.

When he offers emergency assistance to Ukraine, he's demonstrating ...

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223 reads

Strategy 3: Set Unrealistic Goals

Strategy 3: Set Unrealistic Goals

Rather than focusing on a clear path to profitability, Musk declares impossible feats to the world, such as getting humanity to Mars before he dies. People love rooting for success against all odds. As one of the richest and most powerful people in the world, Musk positions his companies as "Davi...

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225 reads

CURATED FROM

CURATED BY

ralcal

Commercial art gallery manager

Bend and break those rules, Elon Musk style.

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  • If you have never stepped into a gym before, your goal shouldn't be doing 30 minutes on the elliptical on day one. A better goal may be to go for a 20-minute walk. 
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The Rudders and Oars Metaphor

The Rudders and Oars Metaphor

It helps clarify the difference between SYSTEMS and GOALS:

  • Your goals are like the rudder on a small rowboat. They set the direction and determine where you go. 
  • If you commit to one goal, then the rudder stays put and you continue moving forward. 
  • ...

Myth: Trust the Bank

Consumers need to protect themselves when dealing with banks. Don't let the bank make financial decisions for you.

Signing up for a new credit card because you were pre-qualified will not always end in well. Despite good credit scores and money in the bank, only you know y...

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