The Press Release And FAQ Method - Deepstash
The Press Release And FAQ Method

The Press Release And FAQ Method

If a product team has a new product idea, they should start by drafting a one-page document. This paper is formatted like a press release. It imagines that the product has already been created and extols the benefits that the product will bring to Amazon's customers. 

The product team also creates a frequently asked questions document, or FAQ, in addition to the press release. The FAQ is a five-page document that answers queries from customers and internal personnel.

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matclar

Diplomatic Services operational officer

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