A new era of anonymity

Gen Z would rather be anonymous online.

The youngest adult generation and the most online is frustrated with being surveilled and embarrassed by attention-seeking behaviours. This has caused a retreat into spaces where users rarely use their full names. 

Biz Sherbert recently observed, "In the mid-2010s, ambiguity died online—not of natural causes, it was hunted and killed." Now young people are trying to bring it back.