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Gen Z would rather be anonymous online.
The youngest adult generation and the most online is frustrated with being surveilled and embarrassed by attention-seeking behaviours. This has caused a retreat into spaces where users rarely use their full names.
Biz Sherbert recently observed, "In the mid-2010s, ambiguity died online—not of natural causes, it was hunted and killed." Now young people are trying to bring it back.
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The gradual reveal of personal information, and building up to reveal your face was once a give-and-take among people in the same online space.
When Instagram and TikTok made it possible to make money from your face, personality, thoughts, beliefs and personal trauma, young people forgot how good it was not to be anyone in particular. But now they’ve been coming back around.
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The return to Tumblr reflects a longing for the more recent past before the age of the influencer.
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121 reads
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