The influencer culture is falling out of style

The return to Tumblr reflects a longing for the more recent past before the age of the influencer.

• Aspiring artists prefer to remain anonymous because they want to be known for their work or point of view, not for their face or personality. 
• Even on Instagram, there are now thousands of niche meme accounts run by anonymous proprietors. 
• Anonymous brands appear more authentic to some viewers because they aren’t selling anything or trying to become stars.