• Has a mission that the public agrees with and can support.Nike's mission: “To bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete.”Your mission projects your values and beliefs.

A brand that inspires

“Life is growth. You grow or you die.”

Phil recognizes that although hard work and focus are required to succeed one must also persevere to find opportunities for success. Keep going, keep searching and eventually, luck finds you in the most unexpected places.

Luck: an ingredient for success

With failure comes WISDOMNothing can take away the invaluable lesson taught by failure. Failure is painful and pain is temporary.• choose to learn from your situation, you can take what you've learned and become better.

Fail

Phil pursued his calling in making athletes better by providing them with the best performance equipment they'll need.As an athlete himself he had a passion for sports which he believes was his purpose- a life of meaning and creativity.YOUR WHY WILL TRUMP ANYHOW!!

Chase Your Purpose

Phil believed in the power of learning. Learning can take many forms :• Reading• Traveling• StudyWhat is important is that you are constantly improving and that goes for life in general and in your profession.GROWTH, GROWTH, GROWTH !!!

Life is GROWTH

In an industry dominated by the likes of Adidas and Puma, Phil believed in providing high-quality for lo-cost products and he would have to import these products from Asia - a risky business plan but Phil pursued it nonetheless. It was not all smooth sailing with bankruptcy lurking in Nike's early days however he persevered.

Chase your " CRAZY IDEA"!

Act successfully until you are successful. Success is a mindset this is why success means different things to people. Success is defined by the individual and how you define success is based on your perspective of life.Phil would often be in a room with business people much smarter and more experienced than him but he could only be in the same room with these people because he and his business projected confidence and success.

Success

A inspiring story from an inspiring man and his company - Nike

'A refreshingly honest reminder of what the path to business success really looks like ... It's an amazing tale' Bill Gates 'The best book I read last year was Shoe Dog, by Nike's Phil Knight. Phil is a very wise, intelligent and competitive fellow who is also a gifted storyteller' Warren Buffett In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, he tells his story. Candid, humble, wry and gutsy, he begins with his crossroads moment when at 24 he decided to start his own business. He details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Above all, he recalls how his first band of partners and employees soon became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything. A memoir rich with insight, humour and hard-won wisdom, this book is also studded with lessons - about building something from scratch, overcoming adversity, and ultimately leaving your mark on the world.

personaldevelopment

Personal Development

motivationandinspiration

Motivation & Inspiration

business

Business

books

Books

In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands. In 1962, fresh out of business school, Phil Knight borrowed 50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed 8,000 his first year. Today, Nike's annual sales top 30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business--a business that would be dynamic, different. Knight details the many risks and daunting setbacks that stood between him and his dream--along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.

Philip Hampson Knight, whose nickname is "Buck", is an American businessman and philanthropist. He is the co-founder and current chairman emeritus of Nike, Inc., and previously served as chairman and CEO of the company.