The ROI Equation
ROI is a common calculation in sales, and is usually calculated by dividing the investment by the return.
Normally our ROI tells us how well a sale or promotion went for us. The higher the ROI means we made more per sale in relation to our costs for that product launch.
The ROI for tasks that we are about to talk about is a number (1–4) assigned to each item on our to-do list or brain dump. It is the value we will get out of a task (our return) based on the amount of effort (our investment) we put into getting the task complete.
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