Just a tiny favor

The Benjamin Franklin effect is a psychological phenomenon that causes us to like someone more after we do that person a favor.

So asking for help is one of the best things you could do to be perceived as an influential person.

If you hear a no try to use someone else as an example: “I called an XYZ account and they said no at first too. Then this happened and it increased their sales or it drove traffic to their store.”

Be thoughtful about when to go back to a prospect after hear...

For example, every day when you get to your desk and sit down to work, play the same song before I start any work.

This is important because it serves as a cue to your brain to go into work mode. This little ritual makes it easier for me you “slide” into work rather than having to wi...