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How to market and sell your product or service
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Just a tiny favor
Your prospect is your greatest ally,
Asking for a favor is powerful,
• Cue: ask this will be when someone says "thank you".
Example
"Can I ask you a favor to refer this to someone you know will get value from this product"
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3.42K reads
MORE IDEAS ON THIS
The three options
Avoid analysis paralysis ( inability to choose when we have to choose from several options.)
• Offering only three options; afterward, just ask the other person
Example:
“Of those three options, what’s going to be easier for you?”
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2.58K reads
Create FOMO
"Most People.."
Indecision is usually caused by the anxiety and uncertainty of the outcome. People have confidence in making choices that other people have taken and have benefited from.
• Adding "most people" does will make you seem more confident in the suggestions ...
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3.89K reads
Pitching to a prospect
"I'm Not Sure If It's For You But..."
• Puts the listener at ease, there is no pressure to take action
• The "but" in the end will shift the focus of the subconscious mind to the rest of the sentence as more important.
Example.
I’m not sure if it’s for yo...
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5.29K reads
Be a storyteller
"Just imagine..."
"We are hardwired for narrative: stories help us understand the world around us, empathize with others, analyze the past, and make decisions for the future."
• Stories invoke our imagination this is a powerful trigger in tapping into the emotions
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2.85K reads
Quiz the Expert
"What Do You Know?"
Googling has made 21st-century man the expert on everything in the world. Your prospect assumes that they are the expert in their field so find out what they know.
• Take control of the conversation
• The magic phrase "what do you know?' m...
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2.6K reads
The Good News
• "The Good News is .." this phrase is very much relieving to anyone in any situation.
• As much as we seek out drama we also love to see conflict resolution.
Example
The good news is we already have a backup ready to restore the damage
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3.35K reads
K.I.S.S
Keep It Simple Stupid
Buying is an emotional experience where logic takes second place.
What is the problem you want to solve, and what value are you trying to add to the other person's life?
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3.02K reads
Tap into the emotion
"How Would You Feel If?"
We all have a great fear of losing what we own -what is MINE.
• Tap into those emotions of potentially losing something valuable
Examples:
• How would you feel if this decision led to your promotion? (the “if-success” trigger; “...
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2.47K reads
The Curious Cat
"Just Out of Curiosity"
Be curious about the other person instead of trying to convince them to find out why and how they think the way they do.
Examples
• Just out of curiosity, what is it that’s stopping you from moving forward with this right now?
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2.37K reads
Making time to meet
"When Would Be a Good Time?"
• Asking "when would be a good time to.." gives you and the prospect a time frame ( a deadline)
• Don't rush the request
Example
When will be a good time to look into this idea?
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4.42K reads
CURATED FROM
CURATED BY
Words that work like magic...
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Turning a NO into a YES
If you hear a no try to use someone else as an example: “I called an XYZ account and they said no at first too. Then this happened and it increased their sales or it drove traffic to their store.”
Be thoughtful about when to go back to a prospect after hear...
Use the Ben Franklin effect - Ask a favor
The Benjamin Franklin effect is a psychological phenomenon that causes us to like someone more after we do that person a favor.
So asking for help is one of the best things you could do to be perceived as an influential person.
A pre-work Activation Ritual
For example, every day when you get to your desk and sit down to work, play the same song before I start any work.
This is important because it serves as a cue to your brain to go into work mode. This little ritual makes it easier for me you “slide” into work rather than having to wi...
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