"What Do You Know?"
Googling has made 21st-century man the expert on everything in the world. Your prospect assumes that they are the expert in their field so find out what they know.
• Take control of the conversation
• The magic phrase "what do you know?' moves the other person’s position “from one of certainty to one of doubt.”
Example:
• What do you know about everything that has changed since (insert event)?
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In order to make sure that you are adopting a valid position of a true expert, try out the below techniques that will help you determine how well the person really masters his or her field:
The definitions of pop culture proposed by professor John Storey seem to change depending on the context. Since the 21st century, mass media has changed so much that it is difficult to establish how they function.
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