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How to secure funding
How to market and sell your product or service
How to scale and grow your business
The three options
Avoid analysis paralysis ( inability to choose when we have to choose from several options.)
• Offering only three options; afterward, just ask the other person
Example:
“Of those three options, what’s going to be easier for you?”
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MORE IDEAS ON THIS
The Good News
• "The Good News is .." this phrase is very much relieving to anyone in any situation.
• As much as we seek out drama we also love to see conflict resolution.
Example
The good news is we already have a backup ready to restore the damage
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Just a tiny favor
Your prospect is your greatest ally,
Asking for a favor is powerful,
• Cue: ask this will be when someone says "thank you".
Example
"Can I ask you a favor to refer this to someone you know will get value from this product"
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Be a storyteller
"Just imagine..."
"We are hardwired for narrative: stories help us understand the world around us, empathize with others, analyze the past, and make decisions for the future."
• Stories invoke our imagination this is a powerful trigger in tapping into the emotions
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Pitching to a prospect
"I'm Not Sure If It's For You But..."
• Puts the listener at ease, there is no pressure to take action
• The "but" in the end will shift the focus of the subconscious mind to the rest of the sentence as more important.
Example.
I’m not sure if it’s for yo...
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Quiz the Expert
"What Do You Know?"
Googling has made 21st-century man the expert on everything in the world. Your prospect assumes that they are the expert in their field so find out what they know.
• Take control of the conversation
• The magic phrase "what do you know?' m...
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K.I.S.S
Keep It Simple Stupid
Buying is an emotional experience where logic takes second place.
What is the problem you want to solve, and what value are you trying to add to the other person's life?
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Create FOMO
"Most People.."
Indecision is usually caused by the anxiety and uncertainty of the outcome. People have confidence in making choices that other people have taken and have benefited from.
• Adding "most people" does will make you seem more confident in the suggestions ...
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Tap into the emotion
"How Would You Feel If?"
We all have a great fear of losing what we own -what is MINE.
• Tap into those emotions of potentially losing something valuable
Examples:
• How would you feel if this decision led to your promotion? (the “if-success” trigger; “...
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The Curious Cat
"Just Out of Curiosity"
Be curious about the other person instead of trying to convince them to find out why and how they think the way they do.
Examples
• Just out of curiosity, what is it that’s stopping you from moving forward with this right now?
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Making time to meet
"When Would Be a Good Time?"
• Asking "when would be a good time to.." gives you and the prospect a time frame ( a deadline)
• Don't rush the request
Example
When will be a good time to look into this idea?
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CURATED FROM
IDEAS CURATED BY
Words that work like magic...
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Related collections
Other curated ideas on this topic:
The Mindset of Open Options
We live in a culture that prizes keeping one’s options open. It’s better to be maximally flexible, the popular reasoning goes so that we can respond to any opportunity at a moment’s notice. Committing to anything, even for just a few months, locks away other possibilities, and is...
Authoritarian distancing
All forms of prejudice can be explained by what’s called authoritarian distancing - the belief that we are different from some group. Because they are different, they represent a threat we need to control.
When people adopt authoritarian distancing, they display th...
Criteria for Evaluating Options
When deciding between several options, you must have specific evaluation criteria with these features:
- Clarity: criteria must be clear, simple, and easily understood
- Goal Promotion: criteria must favor options that achieve desired goal
- ...
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