Powerful element of a listicle #1: Numeral or [X] - Deepstash
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Powerful element of a listicle #1: Numeral or [X]

Powerful element of a listicle #1: Numeral or [X]

The headline usually begins with [X] as a numeral element. Including [X] reasons[X] books[X] movies, etc, where [X] is any 1 or 2-digit numeral. The size of [X] can be varies. The distribution of listicle in BuzzFeed is centered at the median of 19 entries. Surprisingly, the bigger the size of [X] is, the more shares it drives. A 30-size listicles receive more shares than a 10-size listicles.


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Powerful element of a listicle #3: The types of listicles

Powerful element of a listicle #3: The types of listicles

Listicle using [X] things does indeed  perform slightly better than the [X] on average. Emotional words which you would never find in a more serious journalistic publication such as 'insanely', 'awesome', and 'probably' are some of the key driv...


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Powerful element of a listicle headline #5: 3-Word Phrases

Powerful element of a listicle headline #5: 3-Word Phrases

3-Word phrases (trigrams) provided more helpful information than phrases of other lengths. 

'Character are you', a frequent phrase in quizzes, is what leads to the most virality. These performs 3-4 times better than the best listicles on average.


33 reads

Powerful element of a listicle #4: Key keywords

Powerful element of a listicle #4: Key keywords

BuzzFeed tends to write more frequently towards then-current events. For example, there were many articles about 2012 election during 2012, while April 2013 consisted of many articles about the Boston Marathon bombings.

There is more uncertainty in the accuracy of t...


28 reads

"Listicle" is not the core idea of a story, it's a vehicle to tell a story.

"Listicle" is not the core idea of a story, it's a vehicle to tell a story.

"Creating a listicle" does not guarantee clickbait. If we want to create a headline that drives shares, we need to understand which are the powerful elements from a listicle we can utilize further.

Thankfully Max Woolf has t...


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Powerful element of a listicle #2: The phrase that goes with [X]

Powerful element of a listicle #2: The phrase that goes with [X]

BuzzFeed go-to listicle phrases has changed over the year.

In 2012, BuzzFeed most used listicle began with the [X], while in 2014, they began with [X] things. The "the" is technically redundant. The intention mig...


36 reads


A deeper understanding of what makes listicle a powerful to help articles share-ability.


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