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Your headline should have the right length

Your headline should have the right length

HubSpot analyzed 6,000 blog posts and found that stories with 8 to 14-word headlines get more social media shares.

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28 reads

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Killer Headline

Killer Headline

Learn from how BuzzFeed creates compelling headlines.

Inject hyperbole and fear-of-missing-out.

Here are some types of headlines that work well on Medium:

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17 reads

Establish Credibility

Establish Credibility

Figure out a way to establish your credibility within the first few paragraphs. If you are a top expert in your field, say so. Don’t assume that people are going to take the time to google you.

Are you writing about health as a non-physician? Are you writing about personal ...

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11 reads

Evoke the right emotion with your headline

Evoke the right emotion with your headline

The more emotional (positive or negative) a headline is, the more likely people will click it.

The headline analyzer provides a tool to help you balance the length and sentiment of your headlines.

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21 reads

Tighten up your prose. Keep it simple.

Tighten up your prose. Keep it simple.

Paste your story into the Hemingway Editor. This will highlight dense sentences, adverbs, passive voice, and other style issues. It will also assign a grade level to your overall writing.

Despite what you may have learned in English composition class,...

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15 reads

Medium is the message, pun intended.

Medium is the message, pun intended.

I love reading articles on Medium, they provides me with useful information. On a deeper level, they (good writers) also show how a (good) long-copy format is still as consumable as a few seconds video format.

Here are

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44 reads

Arresting opening images

Arresting opening images

Your opening image on Medium will serve as your story’s ambassador everywhere: social media news feeds, Reddit, Google News — even RSS readers.

The opening image in this article

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17 reads

The importance of Title and Content; each has their own roles. Just like Product and Marketing.

The importance of Title and Content; each has their own roles. Just like Product and Marketing.

You can write a great title with a powerful clickbait, but if your content is not as good as your title, you'll have to face angry comments from readers who just lost 5 minutes of their precious times.

Like a great advertisement with disappointing product performan...

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22 reads

Start your content with a strong lead

Start your content with a strong lead

Once your reader clicks through to your story, the trial begins. Keep in mind that your readers are looking for any excuse to jump back to their news feed. Reading requires a lot more effort than scrolling through cat photos.

Don’t waste time with intros or updates — start making po...

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15 reads

Write smart. Write what you know.

Write smart. Write what you know.

Good writing is hard. Like any skill, it takes practice. There are no shortcuts to becoming a strong writer.

Do yourself a favor: write what you know.

Have you ever heard the term “writers block?” Writer’s block happens when you don’t know enough about a topic to writ...

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12 reads

Medium readers prefer longer stories.

Medium readers prefer longer stories.

Medium’s data scientists found that 7 minutes is the optimal length for a Medium story.

In practice, a story should be as long as it needs to be, and no longer.

If you can’t come up with at least 5 minutes worth of thoughts, rethink the premise of you...

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12 reads

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It gives tangible tips on how to write Medium stories that people will actually read.

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Headline Length

Headline Length

  • 10-13 word headlines drive 2X as much traffic & X1.5 more shares than shorter ones (< 7 words).
  • >1/2 of the posts with a complex structure (h2+h3+h4) are high-performing in terms of traffic & engagement. 44% of posts with a simple structure (h2+h3) are also high-performing. 39% of te...

Profiles That Have The Word "Love"

Profiles That Have The Word "Love"

... are more likely to find love. Researchers analyzed word choices on millions of dating profiles to reach this conclusion. The same research also found that men benefited from using the words “heart, ” “children, ” “romantic, ” and “relationship. ”

The Use of Images

The Use of Images

  • Posts with at least 1 image get 2X as much traffic as posts containing text only. These also get 30% more shares & 25% more backlinks.

Images help you to enhance and clarify your messaging, make your content more memorable, and keep short attention spans interested. Importantly, ...

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