Headline Length - Deepstash
Onboarding Matters

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Onboarding Matters

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Headline Length

Headline Length

  • 10-13 word headlines drive 2X as much traffic & X1.5 more shares than shorter ones (< 7 words).
  • >1/2 of the posts with a complex structure (h2+h3+h4) are high-performing in terms of traffic & engagement. 44% of posts with a simple structure (h2+h3) are also high-performing. 39% of texts with no structure at all (no h2) are low-performing in terms of traffic & engagement.

Focus on:

  • Making it unique & comprehensive
  • Using numbers/question words
  • Describing what is discussed in the text
  • Ensuring it stands out on the page
  • Addressing user intent

19

17 reads

MORE IDEAS ON THIS

Key Findings of the Research

Key Findings of the Research

  • Longreads (7,000+ word articles) lead in terms of content performance — they drive almost 4X more traffic than articles of avg length (900-1,200 words).
  • > 1/2 of the posts with a complex structure (h2+h3+h4) are high-performing in terms of traffic & engagement. 44% of posts with a si...

19

73 reads

Key Findings (contd.)

Key Findings (contd.)

  • Posts containing at least 1 list per 500 words of plain text get 70% more traffic than those without.
  • 10-13 word headlines drive 2X as much traffic & X1.5 more shares than shorter ones (< 7 words).
  • Posts with at least 1 image get 2X as much traffic as posts containing text on...

18

50 reads

The Use of Lists

The Use of Lists

  • Posts containing at least 1 list per 500 words of plain text get 70% more traffic than those without.

Neuroscientist W. Kintsch found that people process information in a list format more easily than in bulk pieces of text & data. Lists are compatible with short attention spans o...

18

16 reads

Content Length

Content Length

  • 7k+ word articles drive almost 4X more traffic & 43% more shares than articles of average length (0.9-1.2k words). Short posts (300-900 words) gain 21% less traffic & 75% less backlinks than articles of average length (0.9-1.2k words).
  • < 1/2 of articles of 300-900 words are shared, >...

23

48 reads

The Use of Videos

The Use of Videos

  • Posts that don’t contain a video get 92% less traffic & 24% less shares than posts with at least 1 video.

Video is perfect for cross-channel distribution, allowing you to share it across platforms. You can use it to address different user needs. Video can be used for converting l...

19

16 reads

Headline Type

Headline Type

  • Lists get 80% more traffic than other types of articles.

Such headlines stand out in a stream of content as they usually contain numbers. The subject is placed within a category or classification system. The information looks trustworthy and well organized.

Listicles are cl...

19

33 reads

The Use of Images

The Use of Images

  • Posts with at least 1 image get 2X as much traffic as posts containing text only. These also get 30% more shares & 25% more backlinks.

Images help you to enhance and clarify your messaging, make your content more memorable, and keep short attention spans interested. Importantly, ...

18

9 reads

Analyzing Heading Depths

Analyzing Heading Depths

Three-level text structure (H2, H3, & H4) is enough to break down any article (even longer ones) into meaningful pieces, & improve readability & visual appeal. 

This approach is recommended by Google, which advises against condensing large blocks of text on a page without proper schema. Hea...

18

12 reads

CURATED FROM

CURATED BY

phaedrus

Digital Marketer Welcome to my Deepstash where I share ideas I find most valuable for those who wish learn more about digital marketing!

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Key Findings of the Research

Key Findings of the Research

  • Longreads (7,000+ word articles) lead in terms of content performance — they drive almost 4X more traffic than articles of avg length (900-1,200 words).
  • > 1/2 of the posts with a complex structure (h2+h3+h4) are high-performing in terms of traffic & engagement. 44% of posts with a si...

Key Findings (contd.)

Key Findings (contd.)

  • Posts containing at least 1 list per 500 words of plain text get 70% more traffic than those without.
  • 10-13 word headlines drive 2X as much traffic & X1.5 more shares than shorter ones (< 7 words).
  • Posts with at least 1 image get 2X as much traffic as posts containing text on...

#6-#7

Take the Best from Your Competitors

Looking at SERP can help you understand search intent, & discover which content formats & headlines are used by your top rivals.

Always Map Out the Blog Structure First

> ½ of the posts with a complex structur...

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