Headline Length - Deepstash
Headline Length

Headline Length

  • 10-13 word headlines drive 2X as much traffic & X1.5 more shares than shorter ones (< 7 words).
  • >1/2 of the posts with a complex structure (h2+h3+h4) are high-performing in terms of traffic & engagement. 44% of posts with a simple structure (h2+h3) are also high-performing. 39% of texts with no structure at all (no h2) are low-performing in terms of traffic & engagement.

Focus on:

  • Making it unique & comprehensive
  • Using numbers/question words
  • Describing what is discussed in the text
  • Ensuring it stands out on the page
  • Addressing user intent

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phaedrus

Digital Marketer Welcome to my Deepstash where I share ideas I find most valuable for those who wish learn more about digital marketing!

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Key Findings of the Research

Key Findings of the Research

  • Longreads (7,000+ word articles) lead in terms of content performance — they drive almost 4X more traffic than articles of avg length (900-1,200 words).
  • > 1/2 of the posts with a complex structure (h2+h3+h4) are high-performing in terms of traffic & engagement. 44% of posts with a si...

Key Findings (contd.)

Key Findings (contd.)

  • Posts containing at least 1 list per 500 words of plain text get 70% more traffic than those without.
  • 10-13 word headlines drive 2X as much traffic & X1.5 more shares than shorter ones (< 7 words).
  • Posts with at least 1 image get 2X as much traffic as posts containing text on...

#6-#7

Take the Best from Your Competitors

Looking at SERP can help you understand search intent, & discover which content formats & headlines are used by your top rivals.

Always Map Out the Blog Structure First

> ½ of the posts with a complex structur...

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