#63

• The ancient Egyptian reverence for cats is well-known - scientists found a cat cemetery in Beni-Hassan with 300,000 cat mummies. The Egyptian goddess of love, Bastet, has the head of a cat.
• Ancient Romans held a similar reverence for the cat, which were seen as a symbol of liberty....

• A chain email in the 1990s was responsible for the false belief that antiperspirant was raising the risk of breast cancer. 
• When researchers found higher ratios of aluminum in the brains of Alzheimer's patients, aluminum in antiperspirant was suspect. But it seems aluminum in antiper...

It occurs when we are presented with something that we don't immediately recognize. It creates a degree of cognitive dissonance that may be frustrating or even unpleasant.

For example, seeing a vague shape in the corner of a room that might be a cat or a bag. A second look is n...