Models are the gravitational centers around which our social lives turn.
If you look hard enough, you will find a model (or a set of models) for almost everything—your personal style, the way you speak, the look and feel of your home. But the models that most of us overlook are models of desire. It’s deceivingly difficult to figure out why you bought certain things; it’s extraordinarily hard to understand why you strive toward certain achievements. So hard that few people dare to ask.
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The real reason we want what we want.
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