Creativity in organizations is essential. Many organizations say they want their employees to be highly creative. Yet most employees don’t believe that they’re expected to be creative or think of new ways to do things, even though every job has the potential for creativity. No one is closer to the job than the individuals doing it.
Even when employees strongly agree that they’re expected to be creative, only half of them are given time each day to do so or believe they can take the risks required to be creative.
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