- Creativity is only needed at the top.The truth is that creativity applies to everything. The executives are not only the ones who experience conflict, everyone does.
- People are creative (or not) based on what they do.But creativity does not only appear for artistic people. It manifests in every field.
- Creativity can’t be developed.But creativity is not born, it is developed by continuous practice and focus.
- "Creativity isn’t my job".In reality, creativity must be applied at all levels. Everyone could benefit from being creative.
- "My technical skills and experience are enough." The truth is those skills and experiences could be enhanced with creativity. Don't just rely on what you know, be creative in applying it.
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