Generating ideas is the process of finding new connections between old ideas.
We have to be able to connect the dots, cross-pollinate ideas from various disciplines, and combine and recombine them to create new ideas.
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"To truly create something amazing, or contribute to the world, you have to be able to connect countless dots and cross-pollinate existing ideas from a wealth of unrelated disciplines."
An idea is a connection between two concepts.
Steve Jobs said that creativity is just connecting things. When you understand that and think of ideas in that way, the process of generating ideas will seem a lot less intimidating.
Human beings are born with a capacity to reflect, evaluate, to come up with new ideas, and find new connections. We think such creative abilities are for a chosen few, but we all have it. We may have unintentionally squashed them from our lives due to our education systems.
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