Create a safe place, free from criticism, because we tend to clam up if we feel like we're going to be criticized.

You're inevitably going to have to say 'no' to some of the ideas you want to execute. Give your ideas room to breathe before you assess them.

If you have a stack of ideas, you have to be ruthless about which ones you choose to pursue.

The most successful ideas will be related to your own particular observations on your needs, or what you see is missing in the world.