Generating ideas is the process of finding new connections between old ideas.
We have to be able to connect the dots, cross-pollinate ideas from various disciplines, and combine and recombine them to create new ideas.
Create a safe place, free from criticism, because we tend to clam up if we feel like we're going to be criticized.
Rather than criticizing what you don't like, focus on getting ideas out in the open so you can build on them.
The most successful ideas will be related to your own particular observations on your needs, or what you see is missing in the world.
If you have a stack of ideas, you have to be ruthless about which ones you choose to pursue.
Give time for the ideas to settle. You'll find you are much less excited about some of the ideas you've written down. During the process of pursuing an idea, someone will have to be personally convicted of the idea and want to fight for it.
You're inevitably going to have to say 'no' to some of the ideas you want to execute. Give your ideas room to breathe before you assess them.
Most of us tend to forget things even though we told ourselves "Ah, I'll remember it later. No need to write it down." However, we must think about our future selves. Your future self doesn't know what you're talking about when you mention a word or two.
Instead, place notes that can help your future self to remember what you originally had in mind so you know exactly what to write.
Is where you edit and tear down the ideas you’ve made. You spot flaws and you edit ruthlessly. This mindset is closed, focused, critical and precise.
The advantage of this flow is that you can make your work a lot better.
The downside is that it can often block you from thinking of new ideas because they get rejected too quickly.
Bad ideas are not your enemy. They are essential steps to better ideas.
Focus on making something worth sharing. How small can you make it and still do something you're proud of? Could you play just one note on the clarinet that's worth listening to?