The white label business model
is a business-to-business (B2B) approach involving a manufacturer and a reseller.
There are 3 core components of the model:
- a manufacturer creates a white label product that has no name, label, logo, or branding.
- the manufacturer then sells the unbranded product to a reseller who is free to customize the product to suit their brand. In some cases, the same white label product may be sold to multiple resellers.
- the reseller then sells the now branded product to its customers. For the white label business model to be effective, it is important customers are unaware of this process.
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What Is White Labeling? White Labeling Business Model In A Nutshell - FourWeekMBA
fourweekmba.com
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White labelling vs Private Labeling Business Models in a nutshell
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