Steps in creating a nonprofit marketing plan

Having a plan in place is important as it acts as a map that leads you to where you're headed. At the same time, whenever you feel lost, just turn back to your plan to have some clarity.

1. Know who your donors and supporters are.

2. Define actionable goals.

3. Segment your goals to different campaigns.

4. Consider your budget.

5. Craft your message.

6. Create a tactical plan.

7. Measure your performance.

Accomplishing each step is crucial in making sure you'll plan will go as intended. There will be times when you need to pivot, in such cases, understand the situation to know what to prioritize.