Your ultimate guide to nonprofit marketing

1. It increases awareness

Marketing gets your organization out in the open, allowing people to understand what you do and how they can support your causes. Being visible to the public attracts the right people, volunteers, and donors.

2. It helps raise funds

It's important for donors to understand your causes. With marketing, it's easier to detail project plans and the requirements needed to make it happen. The more visible you become, the more support you get.

3. It helps recruit volunteers

Volunteers are the engine that fuels any organization. Marketing helps to reach them better.

Having a plan in place is important as it acts as a map that leads you to where you're headed. At the same time, whenever you feel lost, just turn back to your plan to have some clarity.

1. Know who your donors and supporters are.

2. Define actionable goals.

3. Segment your goals to different campaigns.

4. Consider your budget.

5. Craft your message.

6. Create a tactical plan.

7. Measure your performance.

Accomplishing each step is crucial in making sure you'll plan will go as intended. There will be times when you need to pivot, in such cases, understand the situation to know what to prioritize.

Here are some marketing ideas to get you started.

1. Build a website

Websites offer a great avenue to house all pertinent information your organization is all about. Bonus! You can link your social media for added visibility.

2. Send newsletters

Newsletters are a great way to keep your supporters updated and it encourages engagement.

3. Create video content

Videos are one of the best content to hook your audience because it's fun and informative. Create videos about your events & projects.

4. Build your social media following

Engage with your supporters daily through social media.

Key messages exist so that people will have a consensus understanding of what your organization does. It provides two things: context to your mission and vision, and call to actions you want your audience to do.

In constructing your key message, consider five points:

1. WHO are the individuals, groups, or communities you're serving?
2. WHAT service does your organization do for them?
3. WHY are you doing this service?
4. WHERE is your impact focused?
5. TO WHAT END: what are your expected end results?