Learn more about startup with this collection
Essential product management skills
How to work effectively with cross-functional teams
How to identify and prioritize customer needs
Being able to remotely update your paywall is essential.
Use Firebase's Remote Config to alter pricing, text and images remotely. You can simulate a fully remotely-configurable paywall by using images as static UI elements.
8
26 reads
MORE IDEAS ON THIS
Price testing is useful but not as important as one may expect. First test weekly prices. Then monthly. Then annual. Analyze cohorts over time:
8
27 reads
9
17 reads
8
19 reads
Don’t hide old feature releases from new users. They aren’t as curious as you think. Take screen recordings of new features as you release them. Send email + push notification tips on how to use them. Send every 48 hrs. Start from the beginning for each new user
8
20 reads
Hiring influencers (via TikTok mainly is essential). Use them to create content for ads, not for an ROI positive influencer campaign, that’s too hard to achieve on a small scale.
8
18 reads
Keyword at the beginning of your Title and Subtitle carry far more weight than those at the end. Frontload ing keywords is a popular hack. This is the time to care LESS about your brand and MORE about being practical.
Use Apple Ads to find the best keywords for your description:
9
17 reads
Sales can account for 20% of total revenue:
Offer a discount like 50% off.
8
51 reads
9
17 reads
When your paywall is dismissed w/o paying, ask why in a free response survey.
Use responses determine multiple choice Qs. Use a word cloud to analyse free responses.
8
27 reads
9
25 reads
Seeing paywalls is key for revenue on consumer apps.
9
66 reads
Create in-app events via App Store Connect. Titles you use can rank organically in search results.
Hint: If you choose a start date of around 1hr after you submit for review, your app review will be expidited.
9
22 reads
You must balance completion rates and paywall conversion rates. Higher completion rate = more paywall views. Longer onboarding = higher paywall conversion rates (due to sunk cost bias).
9
14 reads
Run drip campaigns:
9
52 reads
Hide a cheaper priced plan in your subscription group. For ex, offer users $89.99/yr in app, but add a $59.99/yr product called Secret Discount.
When users go to cancel, they'll see the discount. I've seen setups increase revenue by 10%.
If the user cancels their trial, add a floating...
9
24 reads
CURATED FROM
IDEAS CURATED BY
Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.
Practical ideas on monetising mobile apps
“
Related collections
Other curated ideas on this topic:
Remote work allows us to not only access a greater range of talent. It lets us bring in the facilitators who can make or break an ideation session.
Remote facilitation is a different skill set. Your colleague who is an ace in-person facilitator may not be able to pull it off remotely.
Usage-based pricing is a go-to-market model where the customer pays based on how much they use your product or service.
It goes by many names: consumption-based pricing, pay-per-use pricing, and pay-as-you-go pricing.
The simplest examples of these are utility bills like water and el...
Some crave the excitement that always being about to screw up brings. But being organized isn’t boring – being boring is boring. Make your own excitement and you’ll stop being boring – and then you can stop using your disorganization as a crutch for a life not fully realized.
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates