Monetisation Secrets from Jake Mor
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Seeing paywalls is key for revenue on consumer apps.
Best setup to start with: Paywall BEFORE Onboarding + Paywall AFTER Onboarding + Paywall EVERY App Open. Best if the first paywall includes a screen recording. Show the user exactly what they are getting with a free trial.
Send push notifications out daily. Each app open = paywall view.
Sales can account for 20% of total revenue:
Offer a discount like 50% off.
Price testing is useful but not as important as one may expect. First test weekly prices. Then monthly. Then annual. Analyze cohorts over time:
Alos test 3 and 7 day trials.
Hide a cheaper priced plan in your subscription group. For ex, offer users $89.99/yr in app, but add a $59.99/yr product called Secret Discount.
When users go to cancel, they'll see the discount. I've seen setups increase revenue by 10%.
If the user cancels their trial, add a floating UI above your app’s homescreen showing them # of days till their trial expires. Link to a paywall with a discount.
You must balance completion rates and paywall conversion rates. Higher completion rate = more paywall views. Longer onboarding = higher paywall conversion rates (due to sunk cost bias).
When your paywall is dismissed w/o paying, ask why in a free response survey.
Use responses determine multiple choice Qs. Use a word cloud to analyse free responses.
Being able to remotely update your paywall is essential.
Use Firebase's Remote Config to alter pricing, text and images remotely. You can simulate a fully remotely-configurable paywall by using images as static UI elements.
Keyword at the beginning of your Title and Subtitle carry far more weight than those at the end. Frontload ing keywords is a popular hack. This is the time to care LESS about your brand and MORE about being practical.
Use Apple Ads to find the best keywords for your description:
Create in-app events via App Store Connect. Titles you use can rank organically in search results.
Hint: If you choose a start date of around 1hr after you submit for review, your app review will be expidited.
Hiring influencers (via TikTok mainly is essential). Use them to create content for ads, not for an ROI positive influencer campaign, that’s too hard to achieve on a small scale.
Don’t hide old feature releases from new users. They aren’t as curious as you think. Take screen recordings of new features as you release them. Send email + push notification tips on how to use them. Send every 48 hrs. Start from the beginning for each new user
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Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.
Practical ideas on monetising mobile apps
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