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As a lesson for marketers, the popularity of pink salt has been due to various dynamics in food, media, and health.
Pink salt might be pretty, but it wouldn’t have reached its current popularity without a significant boost from trendy notions of wellness. Some point out the pink color, which makes it attractive to consumers.
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While most food fads are due to them having a particular quality, like health benefits, this hasn't been the case with Pink Salt.
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