Ideas from books, articles & podcasts.
As a lesson for marketers, the popularity of pink salt has been due to various dynamics in food, media, and health.
Pink salt might be pretty, but it wouldn’t have reached its current popularity without a significant boost from trendy notions of wellness. Some point out the pink color, which makes it attractive to consumers.
MORE IDEAS FROM THE SAME ARTICLE
While most food fads are due to them having a particular quality, like health benefits, this hasn't been the case with Pink Salt.
"We’ve been told we’re not supposed to eat salt, but we need to, and we’re biologically compelled to, and flavor doesn’t work without it. So we had to find some way to understand this tension between the existential terror of eating it and the physiological reality of needing it. What we did w...
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