Explore the World's Best Ideas
Join today and uncover 100+ curated journeys from 50+ topics. Unlock access to our mobile app with extensive features.
No Special Powers
While most food fads are due to them having a particular quality, like health benefits, this hasn't been the case with Pink Salt.
The sudden rise of Pink Salt has nothing to do with the wellness advantages but with timing and marketing.
28
197 reads
Aesthetically Pleasing Pink
As a lesson for marketers, the popularity of pink salt has been due to various dynamics in food, media, and health.
Pink salt might be pretty, but it wouldn’t have reached its current popularity without a significant boost from trendy notions of wellness. Some point out the pink color, which makes it attractive to consumers.
18
170 reads
"We’ve been told we’re not supposed to eat salt, but we need to, and we’re biologically compelled to, and flavor doesn’t work without it. So we had to find some way to understand this tension between the existential terror of eating it and the physiological reality of needing it. What we did was we said, ‘Uh, natural salt, pink salt, whatever—that’s safe.’”
MARK BITTERMAN
18
98 reads
'Mystical' Origins
Because pink salt is marketed as healthy and Eastern, it joins condiments like turmeric and matcha as ingredients that have long become fetishized—and sometimes appropriated—for their mystical foreignness and near-magical medicinal properties.
18
137 reads
IDEAS CURATED BY
Laila 's ideas are part of this journey:
Learn more about health with this collection
How to prioritize and simplify your life
The importance of rest and relaxation
The benefits of slowing down
Related collections
Similar ideas
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates