Deepstash brings you key ideas from the most inspiring articles like this one:
Read more efficiently
Save what inspires you
Save all ideas
As a lesson for marketers, the popularity of pink salt has been due to various dynamics in food, media, and health.
Pink salt might be pretty, but it wouldn’t have reached its current popularity without a significant boost from trendy notions of wellness. Some point out the pink color, which makes it attractive to consumers.
"We’ve been told we’re not supposed to eat salt, but we need to, and we’re biologically compelled to, and flavor doesn’t work without it. So we had to find some way to understand this tension between the existential terror of eating it and the physiological reality of needing it. What we did was we said, ‘Uh, natural salt, pink salt, whatever—that’s safe.’”
Because pink salt is marketed as healthy and Eastern, it joins condiments like turmeric and matcha as ingredients that have long become fetishized—and sometimes appropriated—for their mystical foreignness and near-magical medicinal properties.
SIMILAR ARTICLES & IDEAS:
If you make things more laborious, the consumers will value them more.
In the 1950s, a US food company wanted to sell more of its brand of instant cake mixes. They were advised to...
Labor alone can be sufficient to induce a greater liking for your own work. A study confirmed the phenomenon. Experiments involved assembling IKEA boxes, folding origami, and building with Lego.
Several other important economic behaviors that are connected to the IKEA effect are:
Compassion can be understood as a mental state of cognitive recognition of suffering, with an emotional feeling, and a desire to do something to end that suffering.
Keep your day job, and start a side hustle while you’re there. To do it, you need to create an asset that earns money for you.
Spend your first week being observant, focusing ...
You’ve settled on your idea and transformed it into an offer. To convince your ideal customers to consume it, know your promises, pitch and prices, and have a short explanation of why your offer matters.
Aim to understand each action, deliverable, resource, and tool you need to launch and then follow through with it. Creating a schedule and sticking to it will help here.
Decide whether to keep investing time in this project or head back to week two and try a different one instead. Knowing when to quit and when to keep going is key to making any side hustle successful.
Even if you decide to abandon the project and choose something else, the experience you’ve gained will help you be more successful with the next one.