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Green products

Green products

Green products are seen on the Internet and in stores and go by multiple names, like eco-friendly, all-natural and organic, but these terms are not always meaningful. 

Most so-called "green" products are not as virtuous as we believe.  To ride the wave of sustainable development, some companies claim to be ethical and sustainable, while it is not.

3

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Examples of greenwashing

Examples of greenwashing

  • Image power. This strategy gives the impression that the product is eco-friendly by associating them with images related to ecology: nature, animals, etc. 
  • Misleading labels. Some brands develop their own "sustainable" label that has not been verifie...

4

106 reads

Greenwashing

Greenwashing is a strategy to deceive consumers who are looking to buy ethical products. Even though a company claims that its products, its components or its practices are environmentally friendly, they are not. The only thing that they've changed is their marketing strategy.

The goal of g...

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115 reads

How to avoid the greenwash trap as a company

  • Give evidence. To cut off any hint of greenwashing, provide appropriate documentation and make it easily accessible.
  • Tell the truth. Not having any environmental or ethical certification doesn’t mean you have to hide your product. If you need to revi...

3

87 reads

CURATED FROM

CURATED BY

davidga

Historic buildings inspector/conservation officer

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