What is greenwashing: all you need to know in 2022 - Deepstash
Learning A Foreign Language

Learn more about scienceandnature with this collection

How to practice effectively

The importance of consistency

How to immerse yourself in the language

Learning A Foreign Language

Discover 40 similar ideas in

It takes just

5 mins to read

Green products

Green products

Green products are seen on the Internet and in stores and go by multiple names, like eco-friendly, all-natural and organic, but these terms are not always meaningful. 

Most so-called "green" products are not as virtuous as we believe.  To ride the wave of sustainable development, some companies claim to be ethical and sustainable, while it is not.


135 reads


Greenwashing is a strategy to deceive consumers who are looking to buy ethical products. Even though a company claims that its products, its components or its practices are environmentally friendly, they are not. The only thing that they've changed is their marketing strategy.

The goal of greenwashing is only to make a profit. They are taking advantage of collective awareness linked to global warming.


114 reads

Examples of greenwashing

Examples of greenwashing

  • Image power. This strategy gives the impression that the product is eco-friendly by associating them with images related to ecology: nature, animals, etc. 
  • Misleading labels. Some brands develop their own "sustainable" label that has not been verified by a third party authorised to judge the quality of the products.
  • Irrelevant claims. Brands may claim their products do not contain this or that substance when it is legally prohibited and not used anyway.
  • Vague claims. Products which are stamped to be “environmentally friendly” is hard to confirm or deny.


104 reads

How to avoid the greenwash trap as a company

  • Give evidence. To cut off any hint of greenwashing, provide appropriate documentation and make it easily accessible.
  • Tell the truth. Not having any environmental or ethical certification doesn’t mean you have to hide your product. If you need to review the composition of your product, don't expect to be able to make all the desired changes overnight.
  • Carry out your carbon footprint assessment. Be transparent with consumers while adopting a constructive approach to your carbon footprint.


87 reads



Historic buildings inspector/conservation officer

More like this


Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas


Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.


2 Million Stashers


5,740 Reviews

App Store


72,690 Reviews

Google Play


Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Read & Learn

20x Faster





Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.


I agree to receive email updates