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Examples of greenwashing
- Image power. This strategy gives the impression that the product is eco-friendly by associating them with images related to ecology: nature, animals, etc.
- Misleading labels. Some brands develop their own "sustainable" label that has not been verified by a third party authorised to judge the quality of the products.
- Irrelevant claims. Brands may claim their products do not contain this or that substance when it is legally prohibited and not used anyway.
- Vague claims. Products which are stamped to be “environmentally friendly” is hard to confirm or deny.
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Green products
Green products are seen on the Internet and in stores and go by multiple names, like eco-friendly, all-natural and organic, but these terms are not always meaningful.
Most so-called "green" products are not as virtuous as we believe. To ride the wave of sustainable development, some compa...
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Greenwashing
Greenwashing is a strategy to deceive consumers who are looking to buy ethical products. Even though a company claims that its products, its components or its practices are environmentally friendly, they are not. The only thing that they've changed is their marketing strategy.
The goal of g...
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How to avoid the greenwash trap as a company
- Give evidence. To cut off any hint of greenwashing, provide appropriate documentation and make it easily accessible.
- Tell the truth. Not having any environmental or ethical certification doesn’t mean you have to hide your product. If you need to revi...
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