Examples of greenwashing
- Image power. This strategy gives the impression that the product is eco-friendly by associating them with images related to ecology: nature, animals, etc.
- Misleading labels. Some brands develop their own "sustainable" label that has not been verified by a third party authorised to judge the quality of the products.
- Irrelevant claims. Brands may claim their products do not contain this or that substance when it is legally prohibited and not used anyway.
- Vague claims. Products which are stamped to be “environmentally friendly” is hard to confirm or deny.
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