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How to avoid the greenwash trap as a company
- Give evidence. To cut off any hint of greenwashing, provide appropriate documentation and make it easily accessible.
- Tell the truth. Not having any environmental or ethical certification doesn’t mean you have to hide your product. If you need to review the composition of your product, don't expect to be able to make all the desired changes overnight.
- Carry out your carbon footprint assessment. Be transparent with consumers while adopting a constructive approach to your carbon footprint.
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Examples of greenwashing
- Image power. This strategy gives the impression that the product is eco-friendly by associating them with images related to ecology: nature, animals, etc.
- Misleading labels. Some brands develop their own "sustainable" label that has not been verifie...
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Green products
Green products are seen on the Internet and in stores and go by multiple names, like eco-friendly, all-natural and organic, but these terms are not always meaningful.
Most so-called "green" products are not as virtuous as we believe. To ride the wave of sustainable development, some compa...
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Greenwashing
Greenwashing is a strategy to deceive consumers who are looking to buy ethical products. Even though a company claims that its products, its components or its practices are environmentally friendly, they are not. The only thing that they've changed is their marketing strategy.
The goal of g...
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