How to avoid the greenwash trap as a company
- Give evidence. To cut off any hint of greenwashing, provide appropriate documentation and make it easily accessible.
- Tell the truth. Not having any environmental or ethical certification doesn’t mean you have to hide your product. If you need to review the composition of your product, don't expect to be able to make all the desired changes overnight.
- Carry out your carbon footprint assessment. Be transparent with consumers while adopting a constructive approach to your carbon footprint.
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