- Can you teach customers how to use your products? For example, if you sell knitting products, you could offer appointments to teach advanced knitting techniques.
- Are there things you can help your customers with related to your overall industry? If you sell surfboards, you could create a workout program to help your customers stay in surf shape at home.
- What are the values you’ve built your business on, and what are topics related to them? For example, if you sell sustainable apparel, you could create a course teaching your customers how to live a more sustainable life.
- In what ways could you bring your community of customers together? If you sell kitchen supplies, you could run a virtual guided wine tasting event.
- What are you good at? If you’re really great at product photography, you could teach other people how to get better at product photography too.
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great tips on how to start selling digital products!
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Building a Community
Sometimes it's best to let your customers do the retaining for you. Many companies are building communities around their brands and products, enabling customers to connect and share questions and experiences. For example, a company that sells baby products can create a Facebook page for parents t...
Don’t talk about your solution
The main focus is to find out what problems the Customer faces, not when you sell your solution or product. You want to get objective answers and won’t get if you’re trying to sell a solution or product.
Usually, customers don’t know what they need, but they can’t hide wha...
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