Good Design Is As Little Design As Possible

Most designers are familiar with Dieter Rams’ principle “Good design is as little design as possible.”

Quote “it’s plain and simple” is a common phrase, but what does that actually mean?

In fact, many designers strive to create things with a “simple” design or even ones that are see...

Good design is part of the brand; Apple products look good and they don’t have extraneous bells and whistles. They are intuitive and straightforward.

Simplicity, ease of use and enjoyment are the qualities that made Apple products great. These are also the qualities that make for great pl...

When deciding how to style the graphic elements of a table, the goal should always be to reduce the table’s footprint without losing structural fidelity. One of the ways you can accomplish this is by using as little “ink” as possible — that is, whenever possible, choose not to style an element.