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How Pink Salt Took Over Millennial Kitchens

'Mystical' Origins

Himalayan salt’s status as an outsider in American and European traditions seems key to its success.

Because pink salt is marketed as healthy and Eastern, it joins condiments like turmeric and matcha as ingredients that have long become fetishized—and sometimes appropriated—for their mystical foreignness and near-magical medicinal properties. 

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IDEA EXTRACTED FROM:

How Pink Salt Took Over Millennial Kitchens

How Pink Salt Took Over Millennial Kitchens

https://www.theatlantic.com/health/archive/2018/12/himalayan-pink-salt-in-your-kitchen/577390/

theatlantic.com

4

Key Ideas

No Special Powers

While most food fads are due to them having a particular quality, like health benefits, this hasn't been the case with Pink Salt.

The sudden rise of Pink Salt has nothing to do with the wellness advantages but with timing and marketing.

Aesthetically Pleasing Pink

As a lesson for marketers, the popularity of pink salt has been due to various dynamics in food, media, and health.

Pink salt might be pretty, but it wouldn’t have reached its current popularity without a significant boost from trendy notions of wellness. Some point out the pink color, which makes it attractive to consumers.

"We’ve been told we’re not supposed to eat salt, but we need to, and we’re biologically compelled to, and flavor doesn’t work without it. So we had to find some way to understand this tension between the existential terror of eating it and the physiological reality of needing it. What we did was we said, ‘Uh, natural salt, pink salt, whatever—that’s safe.’”

"We’ve been told we’re not supposed to eat salt, but we need to, and we’re biologically compelled to, and flavor doesn’t work without it. So we had to find some way to understand this tension between the existential terror of eating it and the physiological reality of needing it. What we did was we said, ‘Uh, natural salt, pink salt, whatever—that’s safe.’”

'Mystical' Origins

Himalayan salt’s status as an outsider in American and European traditions seems key to its success.

Because pink salt is marketed as healthy and Eastern, it joins condiments like turmeric and matcha as ingredients that have long become fetishized—and sometimes appropriated—for their mystical foreignness and near-magical medicinal properties. 

SIMILAR ARTICLES & IDEAS:

Being Compassionate

Being Compassionate

Compassion can be understood as a mental state of cognitive recognition of suffering, with an emotional feeling, and a desire to do something to end that suffering.

Everyon...

The Four Components Of Compassion

  • Cognitive: Recognition of suffering.
  • Affective: Arising of emotion.
  • Intention: A desire for relief from suffering.
  • Motivation: Action to remove suffering.

Six Ways To Compassion

  • Try research-tested compassion practices, like writing exercises.
  • Informal compassion: Be aware of the people around you, and acknowledge the interdependence with everyone.
  • Set up an intention: Find out what you want for yourself, your life, and what you have to offer the world. 
  • First-hand self-knowledge: Instead of following ready-made knowledge, find out what works for you through self-examination.
  • Get support: Find support in your peers, friends, and relatives, to help make compassion a habit.
  • Self-compassion: Stick to the practice even when it's hard and be gentle to yourself. 

The “IKEA effect”

The “IKEA effect”

If you make things more laborious, the consumers will value them more.

In the 1950s, a US food company wanted to sell more of its brand of instant cake mixes. They were advised to...

Testing the IKEA effect

Labor alone can be sufficient to induce a greater liking for your own work. A study confirmed the phenomenon. Experiments involved assembling IKEA boxes, folding origami, and building with Lego.

  • The results showed participants valued items they assembled themselves more, demonstrated by their willingness to pay to keep it.
  • However, when participants spent too much time building or deconstructing their creations, or failed to complete the task, their willingness to pay for the item declined.

Related concepts

Several other important economic behaviors that are connected to the IKEA effect are:

  • The endowment effect: Owning a product increases its perceived value.
  • Effort justification: An individual who makes a sacrifice to achieve a goal attribute greater value to the achievement.
  • Personal preference: The fact of being attached to a particular brand.

one more idea

Choosing The Best Idea

Keep your day job, and start a side hustle while you’re there. To do it, you need to create an asset that earns money for you. 

Spend your first week being observant, focusing ...

Develop And Launch

You’ve settled on your idea and transformed it into an offer. To convince your ideal customers to consume it, know your promises, pitch and prices, and have a short explanation of why your offer matters.

Aim to understand each action, deliverable, resource, and tool you need to launch and then follow through with it. Creating a schedule and sticking to it will help here.

Regroup And Refine

Decide whether to keep investing time in this project or head back to week two and try a different one instead. Knowing when to quit and when to keep going is key to making any side hustle successful.

Even if you decide to abandon the project and choose something else, the experience you’ve gained will help you be more successful with the next one.