The second thing William James says people must have in mind to make genuine change is a positive ideal that they long to compass or set as their points of orientation in the world. These ideals or visions of a good life may seem completely inaccessible or even impossible to people who have become trapped in that loop of wrongness and incompleteness.
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“You must want to be different before you can change.” - Neville Lancelot Goddard
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Any marketer or buyer knows the power of hitting potential customer’s pain points to get people to make purchases. We’re all trying to buy our way to happiness to make us feel better. Many advertisers take advantage of our desire for happiness to sell us products that we don’t need.
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