2. It was all about YOU and not about ME
Why are you talking so much about your company? I know about your company and maybe that’s the reason I subscribed to your newsletter.
But the “YOU” factor is getting too much to handle.
What about my preferences? You didn’t think of considering what actually I would like to read?
Too bad!
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So you’ve started a newsletter, huh? Well, good for you! But before you do anything else, I think there’s a little something you should know. Most newsletters SUCK. They are often ineffective and suck at converting.
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