6. It’s written to everyone, not to me
When I started reading your newsletter, I had this strong feeling that it’s a single copy with little to no effort.
What I mean by that is that your entire email list is receiving the same email; only the “first_name” gets changed.
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So you’ve started a newsletter, huh? Well, good for you! But before you do anything else, I think there’s a little something you should know. Most newsletters SUCK. They are often ineffective and suck at converting.
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