6 elements of Branding
Branding may seem a hairy topic but it can be broken down into:
- Brand targeting: Who Do We Sell To?
- Brand promise: Why Do They Buy From Our Company?
- Brand positioning: Why Do They Buy Our Product?
- Brand identity: Do We Look Like Us?
- Brand values: What Do We Stand For?
- Brand voice: Do We Sound Like Us?
22
122 reads
CURATED FROM
IDEAS CURATED BY
Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.
Focusing on the logo and brand values before having a business is like putting the cart before the horse.
“
The idea is part of this collection:
Learn more about communication with this collection
How to develop a growth mindset
How to think creatively and outside the box
How to embrace change
Related collections
Similar ideas to 6 elements of Branding
3. Pursuit Of Happiness Leads To More Depression And Anxiety.
Any marketer or buyer knows the power of hitting potential customer’s pain points to get people to make purchases. We’re all trying to buy our way to happiness to make us feel better. Many advertisers take advantage of our desire for happiness to sell us products that we don’t need.
Busines...
3. Decode the message of beauty
"Why do we like beautiful things?", Plato asked.
- We find things beautiful when we unconsciously sense in them the qualities we need but are missing in our lives. Gentleness. Harmony. Peace. Balance.
- Thus, they have a very important function. They help to educate our...
#7: The Law Of Defensiveness
In this competitive world we must look after ourselves first. We all think of ourselves as autonomous, intelligent and good people: “I am acting out of my own free will. I am intelligent in my own way. I am basically good and decent”. We hate being critic...
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates