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6 elements of Branding

6 elements of Branding

Branding may seem a hairy topic but it can be broken down into: 

  • Brand targetingWho Do We Sell To?
  • Brand promiseWhy Do They Buy From Our Company?
  • Brand positioningWhy Do They Buy Our Product?
  • Brand identityDo We Look Like Us?
  • Brand valuesWhat Do We Stand For?
  • Brand voiceDo We Sound Like Us?

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MORE IDEAS ON THIS

The Branding Mirage for Startups

Branding is a potential marketing rathole for startups, particularly early-stage ones. Startups who prioritise branding are putting the cart before the horse. Focus should be on product and business first - the real work to prove product-market-fit.

Branding comes after PMF. "You don’t ...

17

151 reads

Brand Positioning for Startups

Positioning comes down to answering one of two questions:

  1. Why buy one? (Benefit oriented)
  2. Why buy yours? (Differentiation oriented)

Startups who are alone in defining their category need to focus on the first question. Those in crow...

18

93 reads

Brand Targeting for Startups

This is brandspeak for figuring out who you’re selling to.  Think STP (segment, target, position).

  • Figure out a mechanism to segment the market — e.g., by company size, by vertical industry, by adjacent systems
  • Target one or more of those segme...

15

101 reads

DAVE KELLOGG

Do want to build a brand? Go sell some software. 

Want to improve your brand perception? Go sell some software. 

Want to have a distinctive brand visual territory? Go sell some software. 

DAVE KELLOGG

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141 reads

Brand promises for Startups

The high-level expression of why someone should buy from your company, often more simply known as the value proposition. For tech startups they tend to fall into a few patterns:

  • We are you (e.g., Mosaic, we built it for ourselves at Palantir).
  • We fixed it. We took ...

14

106 reads

CURATED FROM

CURATED BY

vladimir

Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.

Focusing on the logo and brand values before having a business is like putting the cart before the horse.

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