6 elements of Branding
Branding may seem a hairy topic but it can be broken down into:
- Brand targeting: Who Do We Sell To?
- Brand promise: Why Do They Buy From Our Company?
- Brand positioning: Why Do They Buy Our Product?
- Brand identity: Do We Look Like Us?
- Brand values: What Do We Stand For?
- Brand voice: Do We Sound Like Us?
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Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.
Focusing on the logo and brand values before having a business is like putting the cart before the horse.
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