Brand Targeting for Startups - Deepstash

Brand Targeting for Startups

This is brandspeak for figuring out who you’re selling to.  Think STP (segment, target, position).

  • Figure out a mechanism to segment the market — e.g., by company size, by vertical industry, by adjacent systems
  • Target one or more of those segments. For startups, fewer is better.
  • Position your product to those target segments.

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vladimir

Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.

Focusing on the logo and brand values before having a business is like putting the cart before the horse.

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