Brand Targeting for Startups
This is brandspeak for figuring out who you’re selling to. Think STP (segment, target, position).
- Figure out a mechanism to segment the market — e.g., by company size, by vertical industry, by adjacent systems
- Target one or more of those segments. For startups, fewer is better.
- Position your product to those target segments.
15
102 reads
CURATED FROM
IDEAS CURATED BY
Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.
Focusing on the logo and brand values before having a business is like putting the cart before the horse.
“
The idea is part of this collection:
Learn more about communication with this collection
How to develop a growth mindset
How to think creatively and outside the box
How to embrace change
Related collections
Similar ideas to Brand Targeting for Startups
Niche Marketing for Ecommerce Startups
Many marketing professionals believe that creating marketing campaigns that target a huge segment of a population is likely to backfire for different reasons.
Certain portions of the consumer market possess unique preferences that not all strategies can reach. Because of this,it’s essential...
The Size Of The Market
- Total Addressable Market (TAM): the universe where your product lives
- Served Available Market (SAM): the people that can be reached via your sales channel
- Target Market: those who are your most likely customers.
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates