Our culture has long viewed creativity in ways that don’t serve us. On one hand, we view it as frilly and unnecessary—something we do for fun in our free time. And on the other hand, we think of it as a tool to help us build careers, make more money, and establish a name for ourselves in the marketplace. Neither approach is helpful.
At its heart, creativity is neither an amusing play activity nor a tool. According to many psychologists, creativity is a form of human intelligence.
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Creativity is a lot more than we ever imagined.
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