How people of different ages react to  phishing tactics, according to a study:

Phishing emails manipulate us via mental shortcuts. There are seven shortcuts or psychological principles of influence that can be exploited by phishers. These include authority, commitment, liking, perceptual contrast, reciprocation, scarcity and social proof.

Phishing emails are designed to bypass logic and manipulate our emotions.

When you receive an email that asks for important information such as passwords or account numbers, or request payments, offer freebies, especially downloads:

It is a scam by which an internet user is deceived into revealing personal or confidential information which can be used illicitly.