3.Conviction:
Conviction however, eclipses a belief, primarily because of the emotional intensity a person links to an idea.
Someone with a conviction is so passionate about their beliefs that they’re even willing to risk rejection or make a fool of themselves for the sake of their conviction.
How can we create a conviction?
-start with the basic belief
-reinforce your belief with a new and powerful references
-Finally, take action. Each action you tale strengthen your commitments and raise the level of emotional intensity.
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It states that people have 3 main psychological needs that support their motivation to engage in any behavior.
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